Love the flavors: Philippine ‘Eatsperience’ opens in Rizal Park and Intramuros

DOT’s Eatsperience celebrates the Filipino fiesta, recognizing the pivotal role of food and gastronomy in shaping the country’s tourism landscape.

One of Luneta’s pocket gardens transformed into a bustling food park yesterday, April 3, as over 30 food joints offered dishes like Cebu lechon, Chicken inasal, Ilocos empanada and Bicol Express, among other iconic food that represents the Filipino way of celebration.

The new Filipino fiesta-themed food and lifestyle market at Noli Me Tangere Garden opens to the public today, April 4, featuring various regional cuisines. Eatsperience will run for one year. It is accessible to commuters and cars and located just a stone’s throw away from Roxas Boulevard and Kalaw Avenue.

Tourism Secretary Christina Garcia Frasco led the traditional pot breaking to launch “Philippine Eatsperience” to celebrate the Filipino Food Month 2024.

Experience the historic feel of Rizal Park while grabbing a bite or drink with friends and family. The Filipino lifestyle and food market is now open to the public from 7 am to 10 pm Friday to Sunday in Luneta, and 7 am to 5 pm in Intramuros daily.

Tourism Secretary Christina Frasco (center) joins DOT officials and guests in a traditional Filipino salo-salo lunch at the launch of Philippine Eatsperience in Luneta Park.

Along with the lineup of vendors, the food joints also feature a weekly lineup of food demonstrations and activities to drum up enthusiasm among foodies while they enjoy their weekend food trip.

The perfect place to have your Filipino street food cravings satisfied, the new food joints aim to serve the best Filipino food has to offer.

Highlighting Filipino food culture

Speaking before guests from partner government agencies, members of the diplomatic corps and invited guests, Secretary Frasco zeroed in on the Department’s efforts in promoting the Filipino brand and identity in all aspects of travel.

“Today, we gather here at the Rizal Park not just to savor the sumptuous flavors that our nation offers but to recognize Filipino food and cuisines as pivotal to our cultural heritage. The Department of Tourism is fully committed to the task of preserving and elevating our culinary assets on both the domestic and international tourism markets,” she said.

Eastperience is part of the DOT’s flagship project, the Philippine Experience Program (PEP). “It highlights one of the most enjoyable things that you can experience when you visit or when you live in the Philippines, the Filipino Fiesta,” the Tourism Chief added.

Lechon kawali and other favorite dishes are offered at Eatsperience.

Quoting from the National Tourism Development Plan (NTDP) 2023-2028, the country’s tourism roadmap, Secretary Frasco said the DOT strives to offer travelers an authentic taste of Filipino hospitality, while visiting top destinations like Rizal Park and Intramuros. “We are crafting unique culinary tours and circuits that allow connoisseurs and travelers alike to explore our gastronomic delights at the grassroots level. Through these, we aim to showcase the diversity and richness of our culinary traditions.” 

From Rizal Park to Intramuros: Hop On at Eatsperience

The Filipino Fiesta brought the Tourism Chief and guests to the next stop at Baluarte Plano Luneta de Sta. Isabel in Intramuros, where over 30 food junctions, cooking demonstrations, and tasting await hungry travelers on board the Philippines Hop-On-Hop-Off. Open seven days a week, HOHO guests can now have their own Eatsperience.   

Philippine Eatsperience is a flagship program of the DOT in collaboration with the Intramuros Administration (IA) and the National Park Development Committee (NPDC) launched in time for the celebration of the Filipino Food Month 2024 or Buwan ng Kalutong Filipino. 

An annual celebration declaring April of each year as Filipino Food Month or Buwan ng Kalutong Filipino, it aims to ensure the appreciation, preservation, and transmission of Filipino culinary traditions.

“Everywhere in the Philippines, wherever you may find yourself, whether up in the North, in Central Philippines or in the South, there is always a fiesta that is celebrated. And in these fiestas we show the best virtues of being Filipinos: compassion, generosity, and a sense of community towards others,” said Secretary Frasco.

The new lifestyle.