The Greenbelt 4 store features Chloé creative director Chemena Kamali’s Spring 2025 collection.
Chloé’s 98-sqm. store at Greenbelt 4 features leather goods, shoes and accessories, encapsulating the DNA of the French Maison, and reinterpreting familiar vocabulary to establish a new vision that feels both current and timeless.
Familiar curves echo throughout the design, shaping the central wall and the seating area, which is inspired by a mid-century conversation lounge. A palette of neutrals and earthy hues is enhanced by tactile and authentic materials, such as limestone, stainless steel, leather, and ceramics.
“Chloé is excited to expand our presence at Greenbelt 4. This is our first cross-category boutique in this important market, the Philippines, where we’ll build a customer base and continue the Maison’s dialogue through Chemena Kamali’s creative vision. This extension is part of our multi-key strategy in the growing Southeast Asia markets,” said Laurent Malecaze, president and CEO of Chloé.
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Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who liberated women from the formal fashion of the era by pioneering luxury ready-to-wear. A true visionary, Gaby Aghion believed that women should dare to be themselves. Today, the Maison is a leading luxury French fashion house, which continues to embrace the founder’s vision of free-spirited femininity and effortlessness under the creative direction of Chemena Kamali.
The store opens with the Spring 2025 collection of Kamali, who became the brand’s creative director in 2023. The German designer has over two decades of experience including a long tenure with Chloé. She began her career at the Maison as part of Phoebe Philo’s team and later returned as design director to Clare Waight Keller in 2012. Most recently, from 2016, she was Women’s Ready to Wear design director for Anthony Vaccarello at Saint Laurent. Since October 2023, Kamali is the creative director of Chloé.
In the Philippines, Chloé is exclusively distributed by SSI Group.
