The French fashion house’s new collection is a summer daydream combined with the fun hippie style of the ’70s.
Summer is a vibe in itself. One that is always fresh and full of sunshine and warm breeze. One that you’d want to unwind with any time of the year. That’s why when Chloé unveiled its new and dreamy summer-inspired collection at this year’s Paris Fashion Week, the show was nothing but pure joy for lovers of the French luxury label.
Unveiled at the Tennis Club de Paris on Sept. 26, Chloé’s spring-summer 2025 collection is like a summer daydream that creative director Chemena Kamali brought to life. It featured a chic mix of sun-bleached blouses and sundress, high-waisted jeans, and cork wedge sandals that all exude a sense of easy femininity during a summer holiday.
“I wanted to capture that longing for summer and the way summer makes you feel,” Kamali said backstage after her runway showcase. Dubbed “Freedom Collection,” the collection captures not only the light and sunny flavor of summer but also “the fun spirit of the ‘70s, the era of liberation.”
“Aesthetically, it is about natural beauty and undoneness,” the designer added. “The real longing is for the spirit in the clothes. It gets labeled, but it’s not a trend, it’s a state of mind.”
Thursday’s show evoked the vibrant spirit of summer and the ‘70s, starting with the venue adorned with tropical plants. Models were seen walking behind a wall of glass bricks before entering the runway in Kamali’s masterpieces. Enhancing the dreamy atmosphere is a soundtrack featuring Elizabeth Fraser’s angelic vocals.
The show’s opening looks spoke of femininity and sensuality in the ‘70s through a series of flowy, white camisoles, dresses, trousers, and swimsuits in guipure lace and cotton fabric. Rose prints from a 1977 Chloé collection by Karl Lagerfeld were a key feature and came in the form of flouncy dresses and one-piece swimsuits.
For this collection, Kamali took Chloé’s signature puff-sleeved blouse, dubbed “Flou,” and refashioned it into a soft spring jacket in different lengths and pastel colors. It was paired with tiered dresses, babydoll frocks, and ‘70s-style trousers with slightly raised waists.
Kamali shared in the show’s notes that she intended the fabrics and colors to look sun-faded to make them seem as though “they’d been on a summer vacation on their own.”
Meanwhile, the designer paid homage to the French luxury house’s history through the collection’s gowns, shorts, and skirts that were formed after the bubble shape conceptualized by Chloé’s founder, Gaby Aghion, in the late ‘50s.
Adding more perky summer vibes to the collection are crocheted pieces, bloomers that gather above the knee, and whimsical items, like a one-piece swimsuit printed with a flamingo, an oversized gold shell belt, and a hobo bag with a horse head poking out from one of its corners. Humor also came in a clam-shaped leather shoulder bag that was jazzed up with gold charms of broken shells and bananas.
Each ensemble is fun from head to toe, including tall wooden platform shoes that have messages like “lovesick teenagers scar a tree” chipped into them.
Watch the Chloé Summer 2025 show below.
