Fashion collaborations that made 2025 fun, fierce, and full of flair

Here are the brand x brand moments that turned 2025 into a year of play, self-expression, and modern comfort.

Sometimes the greatest in fashion comes straight from the industry’s most iconic designers; other times, the buzziest collections are successful collaborations between two creative geniuses or brands with a shared vision.

Brand tie-ups have been taking over retail since 1935, when designer Elsa Schiaparelli and painter Salvador Dali debuted a haute couture collaboration featuring the iconic Lobster and Tears dresses. And it’s clear that they’re here to stay. Fashion houses, artists, celebrities, athletes, and anybody who’s anybody have been using them to get creative, build hype, and create cultural moments that make fans feel that they’re part of something significant.

2025 was yet another year beaming with hot collaborative drops between the biggest fashion houses, shoe makers, artists, and pop culture icons that brought flair, nostalgia, and a sense of community to the wardrobe of fans and fashion aficionados. Here are the most popular brand x brand moments that got everyone setting their alarms, creating a frenzy online, hurrying to online checkout, or camping outside stores this year.

The return of a playful icon

One of the first and most memorable luxury label x artist partnerships came in 2003, when Louis Vuitton tapped Japanese artist Takashi Murakami to bring life and color to its classic handbags. The result was the now iconic “multicolor” monogram, which became a staple of early 2000s fashion, proudly worn by celebs like Paris Hilton, Britney Spears, Jessica Simpson, and Madonna.

It was, and still is, touted as one of the most successful partnerships in the industry, transforming Louis Vuitton from a refined luxury brand producing traditional brown bags into one that resonates with younger generations. 22 years later, the French fashion powerhouse reunited with Murakami to re-release their collection, this time comprising of a massive 200 pieces, from bags to sneakers, travel essentials, skateboards, and sunglasses.

For this collection, LV and Murakami brought the artist’s nostalgic Monogram Multicolore back to life, alongside his iconic sakura and cherry motifs that feature his vibrant and playful “Superflat” art style. With “it girl” Zendaya fronting the collab’s campaign, its return became a masterclass on how the past could be replayed unchanged but still work—probably even better.

Months after the last chapter was released in May, LV once again joined forces with Murakami for another collaboration on a set of whimsical, highly limited-edition Artycapucines.

Music-meets-fashion crossover

Swarovski has orchestrated several collaborations in 2025, but the one that hit the highest note is the Ariana Grande x Swarovski capsule collection that the singer and jewelry maker debuted in January. Touted as the label’s grandest and most high-profile partnership of the year, this extensive collaboration includes both a capsule collection and a Spring/Summer 2025 campaign.

The co-designed capsule featured 16 pieces, including musical note-shaped items, a tiara, and heart pendants that all reflect the fusion of Ariana’s personal style and musical motifs with Swarovski’s classic elegance. The Dangerous Woman hitmaker and Wicked star also appeared in Swarovski’s “Metamorphosis” Spring/Summer campaign, which celebrated the brand’s 130-year history.

The Pharrell Williams & Nigo x Louis Vuitton collab told the story of the duo’s friendship of over 25 years, with elements featuring their likeness, “Phriendship” motifs, and nods to shared experiences. Mongrammed suits, varsity jackets, and unique accessories seamlessly blended Pharrell’s fusion of his signature street-cool aesthetic and LV’s luxe heritage with Nigo’s distinct Japanese-inspired elements like sashiko stitching, cherry blossom graphics, and traditional weaving techniques.

Items like the LV FROG sunglasses, lobster charms, and cartoon silhouettes added charm and deeper meaning to the lineup. All in all, the collaboration felt inclusive, bridging generations and cultures, attracting diverse fans from athletes to collectors, and redefining luxury for a new audience.

Designers redefine everyday fashion

Glenn Martens has been known for transforming familiar clothes into something “misbehaving” or unexpectedly sculptural, and this year, the creative director of Maison Margiela took a break from his busy schedule to craft a grunge-inspired yet accessible collection for H&M.

The H&M Glenn Martens collection, launched on October 2025, featured reimagined archive pieces with Martens’ signature avant-garde twists and British heritage influences. It tested the limits of streetwear with sculptural denim dresses, deconstructed knits, wired outerwear, distressed hoodies, and reengineered trench coats that elevate the everyday with bold femininity. It sold out fast, especially online, but more than anything, it repositioned H&M as as a risk-taker in high-fashion collaborations.

Irish fashion designer Simone Rocha has been elevating Crocs’ trusty ‘ol clog since 2024. The recent launch of the collaboration’s third and fourth chapters this year further cement the everyday footwear’s status as a fashion must-have.

The third installment of the Simone Rocha x Crocs collab introduced the Fisherman Stomp Sandal, which is adorned with pearl and crystal embellishments, as well as updated the Siren clog with new color ways, high heels, platform soles, and jeweled Jibbitz charms. For the collaboration’s fourth chapter, the designer introduced the new Ballerina Platform, a heeled clog with pointe shoe detailing, pearls, and bows, alongside an updated Classic Platform Clogs and Trailbreak Sneakers, blending Rocha’s romantic, couture style with Crocs’ comfort.

Hallyu x everything

Any Hallyu fan would know—Korean entertainment is more than just romantic koreanovelas and catchy, danceable beats; it has a become a way of life, where fashion takes a part of the stage. Among the latest collections to make waves is the Puma x Rosé collab, which is the German brand’s first-ever co-designed capsule with a K-pop icon, particularly Blackpink’s Rosé.

For her first full collaboration with the sportswear label, Rosé created a collection that reflects her style, from clothing to footwear and accessories. The collection takes on a black and white color scheme that makes each piece versatile. At the same time, it is hip and modish with the infusion of the singer’s distinct style: country club prep meets classic streetwear. Each item features a bold “ROSIE” graphic wordmark—a nod to Rosé’s debut solo album which she released in the same year she started her partnership with Puma.

Louis Vuitton’s fall/winter collection celebrates a decade of Nicolas Ghesquière

Other than Blackpink’s Rosé, 2025 saw Korean entertainment rise massively in popularity with the premiere of KPop Demon Hunters. With its unique blend of infectious K-pop music, stunning visuals, and a fresh fantasy concept, the animated film broke streaming and Billboard charts just months after its debut in June.

The film continued to prove that it has nowhere to go but up, up, up with a pop-up tour, a new zone in South Korea’s Everland amusement park, and, most recently, a collaboration with skateboarding shoe brand Vans. The American footwear maker joined forces with Netflix to translate the film’s key characters—HUNTR/X, Saja Boys, Derpy Tiger, and Susie—into a series of thoughtfully crafted footwear designs across several of its most iconic silhouettes.

They appear across models such as the ‘Classic Slip-On, Old Skool, Old Skool V, and ‘Sk8-Hi, making them a must-have for kids (and kids at heart) who want to channel their inner Rumi, Mira, Zoey, and even Jinu. The Vans x Kpop Demon Hunters collection is currently available in major Vans Philippines stores and online via vans.com.

Toy takeover

They’re no longer just keychains on bag handles or small figurines on our shelves—2025 marked the year when toys also took over fashion. Labubu, for one, has launched its own set of luxe bags in collaboration with French retailer Moynat last October. For this lineup, Moynat teamed up with The Monsters creator, Kasing Lung to create artworks featuring his most beloved characters— Labubu, Zimomo and King Mon—that will bring life, color, and whimsy to its signature M Canvas.

The Moynat x Kasing Lung collection coincides with The Monsters’ 10th anniversary and features Labubu-fied totes bags in PM, MM, and GM sizes, the Hobo bag, Mini 48h, and the “very exclusive” Mignon bags. It extends to cardholders, passport covers, and bag charms. The collection’s first chapter rolled out in Shanghai on October 11, followed by Hong Kong on December 5, and other Moynat boutiques worldwide in the coming months.

While Labubu got is own set of high-end bags, the world’s favorite bricks finally had its own its own kicks in Lego and Nike’s first-ever collaborative release. The lineup, which began rolling out in stores on August 1, was headlined by two pairs that let you take Lego’s brick-tastic fun wherever you go. First up is the Lego x Nike Air Max DN, which, as the name suggests, is a bright, playful take on the sportswear giant’s techy trainers.

The other, equally covetable pair is the Lego x Nike Dunk Low kicks, which has an all-white patent leather uppers jazzed up with cartoon-like black borders. Both the Lego-fied Air Max DN and Dunk Low sneakers feature co-branding on the tongue, insole, and heel. They were launched alongside co-branded apparel and Lego sets designed to build iconic Nike models.

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