The 16-piece collection takes inspiration from music and self-expression.
The pop star and the jewelry brand recently launched the Ariana Grande x Swarovski capsule collection. Co-created by Grande and Swarovski’s global creative director Giovanna Engelbert, the 16-piece collection takes inspiration from music and self-expression.
The collection features bracelets, earrings, a tiara, and a heart pendant. Each piece incorporates musical notes and heart motifs. Crystals and pearls dominate the designs.
Grande appears in a campaign shot by Mert and Marcus. The black-and-white images highlight Old Hollywood influences. The styling is minimal. The jewelry stands out.
Engelbert calls the collection a fusion of classic elegance and modern energy. She points to violin keys and pearls as key elements. Grande says the collection represents her love of music and self-expression.
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Swarovski has been expanding its design approach. Long associated with small-scale crystal designs, it has embraced bold statement pieces under Engelbert’s direction.
Grande’s involvement marks a new phase in her fashion collaborations. She has worked with brands like Givenchy and MAC, but this collection focuses on jewelry as a form of identity. The designs are meant to be worn as personal statements, reflecting individual style through meaningful symbols.
Swarovski’s decision to work with Grande aligns with its recent shift toward cultural relevance. While the brand has always been a fixture in luxury jewelry, its collaborations in recent years have leaned towards pop culture influences. This collection places it firmly within that space.
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The jewelry features Swarovski’s signature precision-cut crystals, fashioned into pieces meant to catch the light from every angle. The campaign positions the collection as accessible yet luxurious, blending everyday wear with standout design elements.
The collaboration is designed to appeal to both existing Swarovski customers and a younger, fashion-conscious audience.
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The campaign’s black-and-white aesthetic contrasts with the collection’s focus on shine and detail. The visuals emphasize Grande’s evolving style. Her look has shifted to be more structured and refined. The jewelry plays into this evolution. The emphasis on symbols, like hearts and music notes, adds personal significance beyond aesthetics.
The Ariana Grande x Swarovski capsule collection is available in Swarovski stores and online through Trunc.ph, Rustans.com, and Zalora PH.
