Pharell Williams and Nigo take over the Louvre for Louis Vuitton Men’s Fall/Winter 2025

It appeals to a new generation of luxury consumers who value functionality as much as form.

Pharrell Williams, Louis Vuitton’s visionary men’s creative director, took Milan Fashion Week by storm with his latest Fall/Winter 2025 collection. Partnering with Japanese designer Nigo, Pharrell’s “Remember the Future” showcase blended the house’s iconic heritage with contemporary streetwear elements, creating a dialogue between past and present.

Staged at the Cour Carrée du Louvre, the show drew an elite audience that included K-pop superstar J-Hope, fresh from his military service, who was seated alongside global icons such as Travis Scott, Bradley Cooper, and Idris Elba. Pharrell curated an unforgettable experience, complete with a chamber orchestra and a pink vinyl runway, setting the tone for a collection steeped in nostalgia and innovation.

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Pharrell and Nigo paid homage to Louis Vuitton’s timeless aesthetic with fresh iterations of the Speedy and Keepall bags. Cherry blossom motifs on totes showcased their commitment to blending traditional with modern design. Pastel hues and jewel tones dominated the palette, while oversized silhouettes and tailored denim co-ords balanced elegance and streetwear.

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Accessories took the spotlight, with chunky LV glasses and sakura-inspired jewelry adding playful sophistication. Pharrell’s ability to juxtapose structured menswear with relaxed streetwear was evident, making this collection both wearable and avant-garde. 

Pharrell and Nigo’s shared affinity for Japanese culture shone throughout the collection. From cherry blossom illustrations to sakura earrings, it celebrated a global perspective that establishes Louis Vuitton as a cultural bridge.

The collection also reimagined workwear staples, integrating trench coats, long shorts, and baseball jackets into ensembles that felt both practical and high-fashion. It embraced versatility, appealing to a new generation of luxury consumers who value functionality as much as form.

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Music played a pivotal role in the show, with Pharrell debuting a new track, “LV Bag,” featuring Don Toliver and J-Hope. The song, crafted specifically for the collection, underscored the synergy between fashion and music that Pharrell has championed throughout his tenure at Louis Vuitton. Another highlight was the debut of “Bad Influence,” a track composed by Pharrell in collaboration with K-pop group SEVENTEEN.

Watch the full show below:

All images from Louis Vuitton

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