Shang Properties ushers in new era of luxury living

The refreshed logo and branding showcase the brand’s philosophy of paying attention to details.

Just months after Shang Properties announced their refreshed brand identity and logo, the developer strengthened its commitment to their new and elevated direction with an afternoon soirée at Shangri-La The Fort, Manila in Bonifacio Global City.

Through a brand film that showcased their vision of a new era of luxury living, Shang Properties bannered its philosophy that paying attention to details, whether big or small, makes all the difference. In addition, it established Shang Properties as the leading brand in the premium real estate market with thoughtful architecture and development, exquisite taste, and the utmost regard for privacy and exclusivity.

“Our brand refresh is a reflection of the changing world. Times have changed and consumers have different needs and desires. We recognized that we need to innovate and adapt to our market’s tastes. But what remains is our commitment to boldly moving forward, staying true to our promise of excellence, and setting higher standards in luxury living. In this new era of sophistication, we are not just changing with the times. We are leading the change,” said Wolfgang Krueger, Shang Properties’ Executive Director.

Shang Properties’ (from left) Rose Morales, Senior Director, Head of Group Sales; Andrew Den Oudsten, Executive Vice President of Operations; Sheila Sepulveda, Chief Human Resources Officer; Wolfgang Krueger, Executive Director; Jayme Uy, Marketing Director; Atty. Karlo Marco P. Estavillo, Chief Operations Officer; Joy Polloso, Executive Vice President of Retail and Commercial.

The brand refresh also reintroduced Shang Properties’ new logo, which features a clean and more streamlined look. The text has been updated to reflect a subtle tone of modern luxury and sophistication. This refreshed look better reflects Shang Properties’ design philosophy: that of uncompromising vision, elegance, and harmony in all details. The Crane, a Shang Properties icon that signals power, strength, and permanence, has been retained to show the company’s lasting commitment to creating inspired spaces that are thoughtful and meticulously designed with harmony in mind.

Shang Properties also introduced its latest properties, which are set to become coveted addresses in the Metro. 

A 3BR unit at Laya by Shang Properties.

Its latest project is Laya by Shang Properties, located in Pasig City. Residents can treat Laya’s modern and thoughtfully designed spaces as their canvas, where they have the freedom to design for their own self-expression.

The afternoon soirée also cast the spotlight on its recently launched developments, including Shang Residences at Wack Wack, and the two projects under Shang Robinsons Properties, Inc., a joint venture between Shang Properties and Robinsons Land Corporation, Aurelia Residences and Haraya Residences. There are also two upcoming projects in Cebu and Quezon City.

One of Shang Properties’ recent developments, Shang Residences at Wack Wack.

“Our refreshed logo and branding mark the beginning of a new era of sophistication. The luxury real estate market continues to change and evolve and we strive to be at the forefront of change. We want to redefine luxury and set new standards. Our journey is just beginning and we are honored to continue creating Exemplary Life Spaces,” ends Krueger.

To learn more about Shang Properties, visit the website at and follow Shang Properties on its official social media pages: @ShangProperties on Instagram and Facebook, @ShangPropertiesOfficial on YouTube, and Shang Properties on LinkedIn.

The new lifestyle.