SevenFriday reintroduces its adventurous spirit in the Philippines

The Swiss lifestyle brand brings an assortment of statement watches with eye-catching colors and industrial exteriors.

True to its name and ethos, SevenFriday marked its return to Philippine shores by transforming a seemingly ordinary Thursday evening into a Friday party night.

But amid the lively chatter of the media, celebrities, and principals over Southeast Asian-inspired dishes and cocktails at the Golden Gibbon, the Swiss lifestyle brand’s industrial-themed watches took center stage, what with their vibrant hues, tough yet sleek exteriors, and metallic motifs.

The Color Carbon pieces stand out from the crowd and chaos of Friday night parties.
At the SevenFriday launch (from left): Troy Montero, KC Montero, John Estrada, and Marc Pingris.

The colors and shapes of SevenFriday’s watches call your attention; their complications and mechanisms draw you in even further. Some are reminiscent of bank vaults, steam pipes and cogwheels from the Industrial Revolution; others are beach and Bauhaus-inspired watches; and there are also adventure-themed pieces that take you not only to exotic lands, but also across space.

The Bauhaus-inspired SevenFriday T-Series (T1/08).
The aerodynamic Y-Wing shape of the SevenFriday M-Series (M3/01).

It’s the combination of eye-catching colors with industrial elements that has allowed SevenFriday to garner a global community of enthusiasts ever since the brand was introduced in Switzerland a decade ago. The adventurous spirit of the timepieces manifests not only in their bold design, but also in their durability and seamless fit within a lifestyle that’s larger than life.

SevenFriday is exclusively distributed in the Philippines by Newtrends International Corporation and available at Segnatempo in Okada Manila, Meridian in Glorietta 4 and Newport Mall, Watch Republic in SM Megamall and SM Mall of Asia, inside Rustan’s Department Store in Shangri-la Plaza, and at the Meridian boutique in Greenhills Mall. Follow them on Instagram  (@sevenfriday_philippines) and Facebook (SevenFriday Philippines).

Features Associate

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