Loewe’s new Paula’s Ibiza captures the counter-culture movement of the ‘70s

The energy of music festivals dominates the collection with a campaign headlined by young superstars in music.

The summer spirit is captured by Loewe’s new collection inspired by the iconic Paula’s boutique. The current iteration of Loewe Paula’s Ibiza is a playful wardrobe charged with vibrant energy and suited for holidays, music festivals and summer strolls with Loewe’s unmistakable sense of ease and distinctive craftsmanship.

Loewe’s womenswear features a sense of fluid femininity and spontaneity comes forward with a graphic edge: archive scarf prints on dresses and shirts, while cropped tops mismatched with asymmetrically hemmed ruffle miniskirts add movement. Prints carry over on loose men’s shirts and bottoms, but it is striped on oversized tops and baggy, West Coast-style shorts that take center stage in menswear.

New Jersey artist 070 Shake with the Paula’s Ibiza Puzzle Fold bag
Taeyong debuted in 2016 as a member of the K-pop group NCT.

The collection features the dizzying, hyper-colored prints of artist Douglas Abraham, whose abstract dice, teddy bear, and planet motifs are applied to T-shirts, shorts, sweatshirts, and swimwear.

Bags explore Loewe’s signature basketry with a new woven raffia version of the iconic Puzzle and Puzzle Fold tote, as well as the Font tote and Iraca Basket in new colors. The woven raffia version of the Puzzle includes graphic stripes designed to follow the cuts of the bag, making it vary in color, and creating a unique version of the Puzzle, in design and pattern.

Leather is the protagonist of the season, with the addition of the new Flamenco Bucket, a day-to-night bag made in mellow nappa lambskin. Leather accessories embellished with tropical fruits, mixed raffia, and leather pouches inspired by animals, wallets, and charms—a riff on Loewe’s characteristic playfulness. For adding a personalized touch to bags, the collection also includes a wide selection of colorful animal pins.

Kevin Abstract’s “American Boyfriend” is a quintessential record about queer love from the perspective of a Black kid in the South.

The shoes range from espadrilles, which are another exploration of natural fiber craftsmanship, to light sandals and foam slides with pebble detail in crystal and metallic effects. Biker boots in soft leather or brushed suede, which are also available for men, give a twist to the look. Low-cut lace-up or slip-on sneakers complete the skater-inspired men’s image, while the streamlined Sporty Mask crafted in acetate and distinctively wraparound, is the newest eyewear addition.

The accompanying visual portfolio, shot by Gray Sorrenti, features musicians and creatives who bring Paula’s spirit alive. The portraits ooze a sense of ease and laid-back attitude with the subjects pictured in a nondescript ambience, on a giant carpet, resting on pillows, playing with a butterfly or a parrot, effortlessly being themselves.

Singer-songwriter Yebba won her first Grammy for Best Traditional R&B Performance in 2019.

The diversity of characters is a reflection of Paula’s open, inclusive spirit. The cast includes Latin Trap star Young Miko, American rapper and singer-songwriter Kevin Abstract, Loewe Global Brand Ambassador and member of the K-pop group NCT Taeyong, Grammy-winning artist and American singer Yebba Smith, American singer-songwriter 070 Shake, and Irish actress Alison Oliver.

For every basket bag sold, Loewe will donate to the local communities that hand weave them. The donation will help to provide university scholarships in Colombia, build a craft training school in Madagascar, and provide humanitarian relief following the 2023 earthquake in Morocco.

In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc.,and is located at Shangri-La Plaza Mall East Wing and Greenbelt 3. Visit ssilife.com.ph or follow SSI on Instagram.

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