If you’ve recently found yourself gravitating toward a shade that’s somewhere between crimson and cabernet, you’re definitely not alone.
This fall, burgundy, a hue more commonly enjoyed in a glass than in our closets, is taking over. With its recent rise, this deep, versatile shade has become the color to wear for the colder months, and it’s easy to see why.
From high-end runways to street-style stars, burgundy has emerged as the color everyone didn’t know they needed. But what exactly is it about this shade that’s so compelling? And how did it edge out all the other colors competing for attention?
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From Oxblood to Merlot
Burgundy isn’t a one-size-fits-all shade; it’s a spectrum. Oxblood, wine, merlot—each variation brings a different mood to your outfit. While brighter reds can sometimes feel too bold, burgundy’s subtlety is eye-catching yet understated. It brings a touch of luxe without shouting, which makes it surprisingly versatile.
The range of hues within burgundy also allows it to work for different complexions and style preferences. From Valentino’s bold merlot blazers to Saint Laurent’s purplish-toned takes, this color easily adapts to both traditional and edgier aesthetics.
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Burgundy’s runway moment was hard to miss. Gucci’s creative director Sabato de Sarno spotlighted the shade he called “Gucci Rosso Ancora” in his debut collection. This particular tone dominated the runway and defined the season’s palette. Other fashion houses soon followed suit, with labels like Bottega Veneta, Saint Laurent, and Hermès featuring burgundy in their Fall/Winter lines.
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The new neutral
Surprisingly, burgundy has become a new kind of neutral. While it has a rich, striking quality, it’s versatile enough to blend into any wardrobe. This color pairs effortlessly with neutrals like black, grey, taupe, and camel, but it also brings out the best in softer colors like navy, dusty pink, and powder blue. Burgundy’s warmth and depth make it a natural fit for autumn tones, while its darker shades layer beautifully into winter ensembles.
For those just starting with this color trend, accessories are an ideal way to introduce burgundy into your wardrobe. A bag, scarf, or shoes in this shade will add a polished touch to your outfit. Pairing burgundy with neutrals creates a sophisticated contrast that subtly catches the eye.
This hue’s deep tones evoke a sense of history, luxury, and even nostalgia. From red velvets to vintage wines, burgundy has long been associated with tradition and elegance.
But what makes burgundy feel current today is its versatility. This color can be both polished and edgy, traditional and modern. It works as well on a classic blazer as it does on a bold slip dress or statement boots.
Bringing burgundy into your wardrobe
Want to add burgundy without overhauling your wardrobe? Start with familiar pieces made fresh by this hue.
Outerwear. Choose a suede, leather, or wool coat. A burgundy trench or bomber makes a statement and adds depth to your ensemble.
Footwear. Boots or heels in this color offer a stylish pop that’s still wearable and season-appropriate.
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Accessories. From bags to scarves, burgundy accessories add a touch of richness without overwhelming your look
With its understated luxury and effortless appeal, burgundy is the perfect addition to any wardrobe this season.
