With no ads (for now) and a promise to prioritize safety over profit, Blue Sky might just be what we’ve all been waiting for.
Remember when Twitter was fun? When your timeline was a mix of memes, snappy jokes, and the occasional heartwarming thread? That feels like a lifetime ago. Ever since Elon Musk turned Twitter into X, the platform has been a nonstop circus of chaos, misinformation, and, well, cringe. Add to that is Musk’s bromance with US President-elect Donald Trump and the news about the tech tycoon is joining the incoming administration.
Enter Blue Sky, the cool new hangout everyone’s talking about. It’s giving old-school Twitter vibes but with less drama and a lot more control. Here’s what you need to know about the platform stealing the spotlight.
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What even is Blue Sky?
Blue Sky started as a side project at Twitter back in 2019, when Jack Dorsey (Twitter founder) was trying to figure out how to make social media less, well, corporate. The idea? Create a decentralized platform where users, not tech giants, call the shots. Fast-forward to today, and Blue Sky is its own company, now run by CEO Jay Graber, with a vision that’s all about user control and good vibes (let’s hope!)
In plain English: it’s a lot like Twitter, but without the billionaires deciding what you can see and say. You can post, like, reply, and even “repost” (not retweet) just like the old days.
Why Is everyone fleeing X?
It’s not just Musk’s management style that’s driving people away, it’s the vibes. Since Musk bought Twitter in 2022 and turned it into X, the platform has been overrun with hate speech, misinformation, and even bots. Things really took a turn when Musk threw his support behind Trump’s campaign. For many, that was the final straw. Even Stephen King is done with the platform.
As Trump secured his return to the White House, millions of users started leaving X. And just recently, Blue Sky gained over 20 million users, including names like Alexandria Ocasio-Cortez, Lizzo, Jamie Lee Curtis, Crissy Teigen and even Swifties.
The Guardian quit X, saying “the benefits of being on X are now outweighed by the negatives and that resources could be better used promoting our journalism elsewhere.”
Meanwhile, Meta’s Threads, another Twitter alternative, has seen steady growth, but many users feel it’s just another extension of Instagram, complete with algorithmic feeds and looming ads. Blue Sky, in contrast, is trying to keep things simple, fun, and user-driven.
What makes Blue Sky different?
If you’ve ever wished for a social media platform where you could block trolls, mute annoying trends, and actually feel safe, Blue Sky might be your dream come true. The app’s moderation tools can help you block people, filter out certain words, and even subscribe to curated block lists that keep the trolls far away.
And then there’s the culture. Blue Sky feels fun in a way social media hasn’t in years. Early users have built a community that’s equal parts weird and welcoming. The vibe is less “algorithm feeding you ads” and more “let’s actually enjoy this.”
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Is Blue Sky here to stay?
Let’s be real: Blue Sky is still the underdog. It has around 20+ million users compared to X’s 250 million, so it’s not taking over the internet just yet. It’s also figuring out how to handle its rapid growth, with some users complaining about glitches and slow rollouts of new features.
But what Blue Sky has is momentum. People are tired of the mess at X, and they’re looking for an alternative that feels human again. With no ads (for now) and a promise to prioritize safety over profits, Blue Sky might just be what we’ve all been waiting for.
I’ve been on the platform for over a week, it’s not perfect, but at least it’s fun again and isn’t that what social media is supposed to be?
