Zobel family leads pickleball campaign at Ayala Malls

Two generations of Zobel de Ayalas go head to head in a thrilling pickleball match to promote the sport.

In an era where health and wellness are paramount, Ayala Malls is leading the charge with a dynamic new lifestyle concept: Ayala Malls PickleMall: Pickleball at Ayala Malls.

Pickleball is a paddle sport in which two or four players hit a perforated, hollow plastic ball with paddles over a 34-inch-high net until one side is unable to return the ball or commits an infraction. It’s a sport that’s been making waves across the globe, and Ayala Malls is encouraging shoppers to engage in an active and healthy lifestyle.

Jaime Alfonso Zobel de Ayala, Ayala Corporation Business Development and Digital Innovations Head
Mariana Zobel de Ayala, Ayala Land Inc. SVP and Leasing and Hospitality Group Head

Kicking off the campaign, Ayala Malls hosted a thrilling pickleball match between Ayala Corporation Chairman Jaime Augusto Zobel de Ayala and Lizzie Zobel de Ayala as well as the younger generation of Zobels—Mariana Zobel de Ayala and Jaime Alfonso Zobel de Ayala.

The friendly yet competitive showdown captivated both sports enthusiasts and curious onlookers, taking place at Greenbelt Fashion Walk. Following the kickoff event, there will be a series of pickleball clinics on Saturdays, where beginners can learn the basics from expert coaches, and men’s and women’s doubles inter-mall tournaments in November for beginners, intermediate, and open-level players.

Christopher Maglanoc, Ayala Malls President and Ayala Land Inc. SVP; Jaime Augusto Zobel de Ayala, Ayala Corporation Chairman; Mariana Zobel de Ayala, ALI SVP; and Chrissy Roa, Group Marketing and Communications Head for Ayala Land Estates.

Ayala Malls PickleMall is not just about the game; it’s a dynamic lifestyle that ignites a fervor for health and wellness. It’s a transformative journey that empowers individuals to create a positive impact on their lives. Ayala Malls is encouraging visitors to live, play, and connect by providing highly accessible venues with environments that support their aspirations for a better, healthier life.

Market! Market! has taken the lead by becoming one of the first malls in the Philippines to feature a permanent pickleball court. Looking ahead, the pickle mall movement will continue to expand its footprint. In 2024, several Ayala Malls locations—including One Ayala, Ayala Malls Fairview Terraces, Ayala Malls Circuit, Ayala Malls Vermosa and Ayala Malls Manila Bay— will join Market! Market! in offering permanent pickleball courts.

Lizzie Zobel de Ayala
Pickleball court at Market! Market!

Ayala Malls is also introducing the PickleMall Club, which lets enthusiasts come together to play, connect and grow as a community. Come and enjoy the game in spaces created for pickleball enthusiasts of all levels. After the game, forge new friendships over a meal, or find the perfect pickle ball gear that brings out your unique style.

The launch event of Ayala Malls PickleMall: Pickleball at Ayala Malls at Greenbelt Fashion Walk

For more information, visit Ayala Malls’ website or head to their pages on Facebook and Instagram.

Pickleball courts are at Market! Market! and soon at One Ayala, Ayala Malls Fairview Terraces, Ayala Malls Circuit, Ayala Malls Vermosa and Ayala Malls Manila Bay.

The new lifestyle.