We say it’s a classic serve.
Bally has always had a connection to sport. Since 1851, the Swiss brand has dressed climbers, riders, golfers, even the team that first summited Everest. But for Spring/Summer 2026, the brand circles back to tennis. The new collection, designed by Bally’s in-house creative team, doesn’t aim for performance gear. Instead, it draws from the aesthetics and history of the sport, and gives it a lighter, more casual spin.
One of the main references is the Competition sneaker, a 1983 style once worn by Swiss champs Jakob Hlasek and Marc Rosset at the 1992 French Open. It’s now reissued with a more refined shape, keeping its heritage but also updated for the times.
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The rest of the collection leans into a vintage feel. Soft white trousers, neat navy jackets, and textured polos. The shapes recall the late 1930s, sweatshirts come with retro patches and playful tennis slogans. Knit sets bring a relaxed feel, with braided details that nod to old-school charm.
One standout is a small tennis ball print lifted from the house’s archives, appearing on short-sleeved button-downs and light scarves. The iconic Bally ribbon, done in white and burgundy runs through bags and accessories, tying the whole look together.
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In the accessories department, there are totes, classic travel bags, and shoulder pieces. A cylindrical clutch and a racket-shaped belt buckle that matches the line’s overall feel and vibe.
Everything is styled in soft whites, deep reds, navy, and pops of green and it leans more off-duty than on-court, but still carries that same chic athletic energy.
Bally’s Spring/Summer 2026 collection is, we can say, a classic serve. See more of the collection below:
All images from Bally’s official website
