Trying to shop smarter this time around? It’s time to look beyond the obvious names.
When you’re in the mood to upgrade your wardrobe, it’s easy to fall into the usual cycle: open the same apps, browse the same brands, and maybe end up buying something you’ve seen on five other people already. But if you’re trying to shop smarter this time around, it might be worth looking past the usual picks. Less about logos or trends, and more about how something fits, how often you’ll actually wear it, and whether it’ll still hold up a year from now.
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Below are four under-the-radar luxury labels to check out:
Liviana Conti
Originally known for its knits, this Italian label plays with subtle details, drapes, and proportion. Great if you love neutrals but still want something that holds shape.



What to look for:
- Knits you can wear with sneakers, sandals, or boots
- Asymmetric or structured tops that can save you from having to accessorize
- Matching sets for workdays and weekends
Self-Portrait
Self-Portrait is best known for lace, pleats, and details that feel feminine. Their silhouettes are flattering, especially if you want something structured but still wearable (fun fact: the Princess of Wales, Kate Middleton is fond of this brand).


What to look for:
- A fitted dress with cutout or sheer details
- A midi for formal dinners, or work events
- Dresses in white or blush (bonus: they look good for the gram)
Marella
Marella comes from the Max Mara family, so you already know it does tailoring well. The brand focuses on classics like blazers, wide-leg trousers, breezy dresses that can be dressed up or down. These are the pieces that make your Monday morning outfit decision feel easy.



What to look for:
- A full co-ord in a soft neutral or muted tone
- Breezy blouses you can pair with denim or trousers
- A go-to blazer that works for both meetings and dinners
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Karl Lagerfeld
While Karl Lagerfeld’s name is known worldwide, his ready-to-wear line still flies under the radar here. What you’ll find now: monochrome separates, outerwear, and small accessories that add polish without being overly flashy.


What to look for:
- A cropped jacket that can work for layering
- A logo top that’s not too loud
- Matching top and trousers for that elevated athleisure look

You’ll find all four brands at Moressi in S Maison, which also has locations at Shangri-La Plaza and Okada Manila.