Located in Rustan’s Makati, it showcases the evolution of the luxury brand’s visual identity, integrating Swiss design values that resonate with discerning individuals.
Swiss luxury brand Bally recently opened its new boutique in Rustan’s Makati, marking a significant milestone in the brand’s expansion in the Philippines. The branch showcases the evolution of Bally’s visual identity, integrating Swiss design values that resonate with discerning individuals seeking quality and style.
store’s identity.
Situated in a prestigious shopping destination, the 81-square-meter space embodies the contemporary fashion house’s refined aesthetic. The store entrance guides customers on a journey of subtle elegance, welcoming them with warm wood tones reminiscent of Swiss natural landscapes. The materials blend seamlessly, revealing a rich diversity of textures as visitors journey further inside.
Signature elements, such as meticulously designed wooden boiserie, are integral to the store’s identity. The exquisite marble contrasts with the wood, complemented by walls finished flawlessly in beige.
The seating area, specially designed for comfort and sophistication, provides a space to admire and try on Bally’s iconic shoes. The area features a mix of plush seating, sophisticated velvet, and black metal, an expression of style and luxury. In line with its environmental commitment, the strong emphasis on natural wood pays tribute to the brand’s identity while reflecting its dedication to sustainability.
These design choices reflect Bally’s commitment to quality and beauty, consistent with its 170-year heritage. Starting from Swiss shoemakers to what is now one of the world’s most renowned fashion houses, Bally embodies a true artisanal savoir-faire.
The new boutique allows Bally to showcase its new store concept under Simone Bellotti’s creative direction, embracing both heritage and contemporary aesthetics. It offers a full range of Bally’s ready-to-wear, shoes, bags, and accessories for both men and women.
Despite being in a new era, Bally’s identity remains rooted in the enduring values of quality and beauty. The progression of the house’s design represents not just a novel idea but also an evolution in design—a conscious effort to align with the present, learn from the past, and welcome the future.
