Photo: Unsplash

Here are the top 10 destinations Pinoy travelers are searching for on Google

Google has compiled the top 10 destinations that travelers in the Philippines are heading to based on Google Flights. These places saw the highest query volume for travel in June to August 2024.

Manila tops the list of Google’s most searched destinations in the Philippines, followed by Boracay and Tokyo. Banner photo of Ginza, Tokyo from Unsplash

Forget cookie-cutter vacations! This year, Pinoy travelers are rewriting the rulebook on holiday adventures. Google Search trends reveal a fascinating evolution in how Filipino travelers are exploring the world, with a focus on experiences that nourish the soul, indulge the senses, and leave a lasting legacy.

Caticlan, the gateway to the paradise that is Boracay, takes the second spot on the top 10 list of Google Flight searches. Photo from Unsplash

Here’s a rundown of what’s making waves in 2024 in the travel landscape.

1. Immersive cultural experiences

Thai street food queen Jay Fai. Local food tours are popular in Asia-Pacific with seven out of the top 10 countries coming from the region.

Travelers are looking to build deeper connections with the destinations they visit, by seeking opportunities for more enriching cultural exchanges. Exploration of local cuisines is an emerging trend. Local food tours are popular in Asia-Pacific with 7 out of the top 10 countries coming from the region, with the Philippines not far behind.

2. Nature-based travel and sustainability

Who would have thought that tree-planting would be a trendy travel activity?

Interest in tree planting and travel is booming globally—with the Philippines among the top 10 most-interested countries — which shows a desire to give back as part of peoples’ stays.

3. AI upgrading travel

Planning for your travels is now made more convenient with AI.

Travelers are turning to AI to help plan their trips and get help while they’re on-the-go. AI searches related to travel are also at a near all-time high globally and the same is true in the Philippines.

The shift toward more diverse tourism in the Philippines is likely fueled by factors like rising costs, a post-pandemic desire for authentic connection, and a growing awareness of sustainability. It will be fascinating to see how these trends evolve, but it’s great to see Filipinos exploring new ways of traveling.

The new lifestyle.