Reed isn’t just a designer—he’s a storyteller.
At his highly anticipated London Fashion Week debut, the narrative was bigger, bolder, and more unapologetic than ever.
Titled Encore, Reed’s spring-summer 2025 collection was a celebration of his signature blend of opulence, sustainability, and identity, blurring the lines between fashion and performance.
As a designer who’s always been vocal about the transformative power of clothing, Reed continues to challenge the fashion world’s expectations. With his romantic, nonbinary vision front and center, Encore set a new standard for what it means to create couture in a modern world—one where fluidity reigns supreme, and sustainability isn’t just a footnote, but the fabric of the collection itself.
From the moment the first look stepped onto the runway, it was clear Reed was in his element. The designer has always had a flair for the dramatic, but with Encore, he went full throttle. The collection featured 14 looks—up from his usual 10—each one more extravagant than the last. Think Marie Antoinette hips, lampshade skirts, and volumes of fabric that could easily double as home decor for a Bridgerton set.
But it wasn’t just the clothes that wowed the crowd—Harris Reed brought porcelain doll beauty to life on the SS25 catwalk. Featuring theatrical lips and statement lashes, Reed’s models looked like they’d stepped out of a dreamy Victorian portrait. For this collection, Reed teamed up with makeup artist Sofia Schwarzkopf-Tilbury, who used Charlotte Tilbury’s iconic products to create the show’s beauty looks, setting the stage for SS25’s makeup and hair trend forecast.
Reed’s dedication to sustainability was perhaps the most striking aspect of the Encore collection. In an industry that often prizes excess, Reed’s commitment to using entirely found materials is a bold statement. For Encore, he sourced 19th-century French textiles, antique lace, and vintage upholstery, breathing new life into fabrics that might otherwise have been forgotten.
In an era where sustainability often gets reduced to recycled T-shirts or minimalist aesthetics, Reed’s over-the-top, demi-couture creations offer a refreshing perspective. Luxury doesn’t have to be at odds with environmental consciousness, and with Encore, Reed makes the case that sustainable fashion can be as grand and theatrical as the fashion world’s most lavish offerings.
At its core, Encore wasn’t just a showcase of Reed’s design prowess—it was a celebration of fluidity, both in terms of gender and fashion. Reed has built his brand around the idea that clothing can be transformative, and his latest collection stayed true to this vision. The structured silhouettes, corsets, and wide skirts were reminiscent of historical references, but Reed gave them a modern twist, showing that old-world luxury can exist in a contemporary, nonbinary context.
With Encore, Reed has set a new standard for what it means to be a designer in the modern age, combining sustainability, theatricality, and a deep understanding of fashion’s role in shaping identity.
See the Encore collection below:
