JordanLuca founders end F/W2025 show with surprise runway wedding

Jordan Bowen and Luca Marchetto’s exchange of vows is more than a ceremony, it symbolizes how fashion can elevate personal stories and advocacies on a global stage.

Fashion shows always make it a point to end with a bang. Usually it’s with their most celebrated muse sashaying down the runway, garbed in the centerpiece ensemble at that time. Menswear brand Jordanluca, however, chose to end their Fall/Winter 2025 show in Milan with something more personal. 

True to their reputation of being trailblazing creatives, founders Jordan Bowen and Luca Marchetto celebrated their union—the first wedding ever celebrated during a fashion week—with their Fall/Winter 2025 collection. “We’re getting married so we decided to do a revival of all of our favorite pieces and the pieces that we love the most,” Luca told the fashion website Culted

Bowen and Marchetto seamlessly blended their professional and personal lives in the show-slash-wedding, with many attendees wearing pieces from their namesake brand’s new collection. More than just a ceremony, their union proves how love, artistry, and community can not just coexist but thrive. It also underscores how fashion can elevate significant personal moments and advocacies to a stage of global significance.

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Jordan Bowen and Luca Marchetto, the designers behind JordanLuca, celebrate their wedding during Milan Menswear Fall/Winter 2025-2026 Fashion Week on January 18, 2025, in Milan. Photos from Getty Images; banner photo from JordanLuca

Carlo Capasa, President of the National Chamber of Italian Fashion, shared his thoughts on the groundbreaking occasion, as quoted on Grazia Magazine: “It was an emotional moment of celebration of love that saw Jordan and Luca choose Milan and the fashion week to celebrate their union together with the fashion community.” 

Bowen and Marchetto met over 14 years ago in East London. They have been together ever since, reports Dazed—establishing their label and looking after their dogs, “fighting but always figuring it out and becoming better versions of themselves, bolstered by each others’ love.” And Milan is the perfect venue for such a stylish exchange of “I do’s” between two of the fashion industry’s most talented designers. After all, Jordanluca is known for merging Italian craftsmanship with British tailoring.

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Models walk the runway at the JordanLuca fashion show during the Milan Menswear Fall/Winter 2025 – 2026 Fashion Week on January 18 in Milan. Photo from Getty Images

Since launching JordanLuca in 2018, they have built a reputation for collections that challenge norms while celebrating uniqueness. Their Milan Fashion Week show (as well as the succeeding nuptials) was no exception. The pieces on display are characterized by their trademark raw yet refined aesthetic that spoke to the couple’s shared narrative. The looks were edgy, sure, but they were also wedding-ready.

The collection features slick tailored suits, fierce tuxedo jackets, and the brand’s signature floor-sweeping flares, tempered by gentle pinks, greens, and florals. Along with striking pointy heels and bags finished with lethal metal spikes, there were also silhouettes in the form of huge platform boots and clumpy lace-up Oxfords. Each piece carries the brand’s ethos of living boldly and authentically.

Fashion week trends will come and go, but Bowen and Marchetto’s runway wedding is bound to remain a beautiful and definitive moment in the industry. Its one of those rare moments that encapsulate fashion’s very essence: a celebration of the humanity, creativity and the ties that bind us all.

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