The Princess’ eponymous label has a pop-up at the iconic Galeries Lafayette that features her stunning Spring/Summer 2025 collection.
Members of royalty are usually at the receiving end of fashion, sometimes even becoming muses like the late Princesses Grace of Monaco and Diana of Wales. Some, however, have chosen the opposite path, opting to become designers themselves and channeling their creativity into their own creations.
Enter Her Royal Highness Princess Sirivannavari Nariratana Rajakanya of Thailand. Known mononymously as Sirivannavari or more fondly as Princess Siri, the 38-year-old boasts two decades in the fashion industry through her eponymous label SIRIVANNARI, which she founded in 2005.
Before you dismiss her as just another nepo baby, the Princess pointed out in a 2023 interview with the South China Morning Post that she has earned her spot in the cutthroat industry by “toiling behind the scenes at top houses such as Dior, Armani, Ferragamo, Balmain, and Bulgari.” She reiterated that princesses are “in fact perfectly capable of hard work” and don’t just while away their time in their palaces.
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The the only daughter of Thai King Vajiralongkorn by his former consort Sujarinee Vivacharawongse, the princess obtained her bachelor’s degree in fine and applied arts at Bangkok’s Chulalongkorn University, before heading to Paris, a city she calls her second home, to study fashion at the prestigious L’École de la Chambre. It was her experience at fashion shows, she says, that ignited the fire within her.
She’s also an accomplished athlete, having represented and won medals for Thailand in badminton (gold and bronze) and equestrian (silver) at the Southeast Asian Games.
These said, Princess Siri has come a long way in the world she has grown to love. SIRIVANNAVARI has slowly been expanding worldwide and has showcased collections during the Milan and Paris Fashion Weeks. The brand has made its mark through its blend of Western styles with Thai heritage, and its support for the Thai textile and artisan industry, giving it a unique positioning in the fashion world.
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Adding to her achievements as a fashion designer, Princess Siri opened SIRIVANNAVARI’s debut pop-up in Paris last May 12, 2025, Thai publication The Nation reports. The temporary retail store is located at the iconic Galeries Lafayette department store on Boulevard Haussmann and will remain there until May 27th.
The pop-up features SIRIVANNAVARI’s Spring/Summer 2025 collections for both menswear and womenswear, as well as a selection of accessories. Per the label’s website, the capsule is “influenced by sculptural elements, from their shapes and forms to organic materials like solid, strong marble with delicate veined patterns or the light but enduring sands of dunes.”
Key pieces from the womenswear line include sheer and flowy dresses, tailored blazers, printed ensembles in light summer hues, a smart off-the-shoulder jumpsuit, jackets in grey and pink hues, and even a striking see-through trench coat. A highlight is the draped jersey bandeau top, inspired by a traditional Thai dress.
The menswear collection, meanwhile, features summer wardrobe staples: linen, cotton, and chiffon shirts in muted tones. There are also safari jackets and a signature asymmetric double-breasted linen blazer.
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Accessories available at the pop-up include Italian-made calf leather bags, from drawstring styles you can use every day to more formal clutches and shoulder bags. The footwear selection spotlights mules in mesh and calf leather, both flat and heeled. Costume jewelry in freeform designs completes the collection.
Can’t go to SIRIVANNAVARI’s Paris pop-up? You can visit its Bangkok branches instead. The brand currently has two stores in the Siam Paragon shopping complex and the travel retail hub King Power Rangnam.
Princess Siri also mentioned that a high jewelry line is in the pipeline, scheduled to be launched in 2026, per Women’s Wear Daily. She is also considering expanding into hospitality, with perhaps a café, just like luxury brands Gucci and Prada.
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