Still deciding what to wear this Halloween? Take a cue from this season’s biggest obsession: it’s not horror—it’s fantasy.
Halloween has always been a mirror of what people love most each year, and according to Google’s Frightgeist 2025 (powered by data from Google Trends, which tracks what people are searching for across the US to predict the year’s most popular costumes and party themes.), this season’s biggest obsession isn’t horror—it’s fantasy.
The trends tracker reveals that K-Pop Demon Hunters and Labubu are the top costume searches, signaling a shift from traditional scares to fandom-inspired costumes. This new Halloween mood is less about being frightening and more about being relevant or, say, trendy. Costumes we see online are shaped by the internet’s collective imagination.
If you’re aiming for a standout look this year, here are detailed suggestions starting with the number-one trend, moving on to Labubu, and then adding other stylish, pop-culture-rich ideas.
Thank us later.
Slay with K-Pop Demon Hunters
This year’s most-searched costume: K-Pop Demon Hunters, the Netflix animated hit, has sparked a global costume craze.
The characters Rumi, Mira, and Zoey from the fictional girl group Huntrix have become instant icons thanks to their striking outfits. Cropped jackets, metallic boots, mini skirts, and bright hair. Their aesthetic is a mix of K-pop glamour with anime fantasy, making it perfect for group costumes.
Related story: Animated idols, real records: How ‘KPop Demon Hunters’ took over the music charts
Related story: REVIEW: ‘KPop Demon Hunters’ is fast, fun, and has more heart than you’d expect
Be chaotic yet cute like a Labubu
Right behind K-Pop Demon Hunters on Google’s list is Labubu, the chaotic-cute collectible toy that’s become an unlikely Halloween star. With its wide eyes, mischievous grin, and pastel palette, Labubu is the perfect mix of adorable and eerie.
The look is easy to pull off with just oversized hoodies, fuzzy onesies, or even a simple pastel outfit paired with playful makeup. It’s a comfortable costume that works for both kids and adults, especially for anyone who prefers something quirky over scary.
Related story: Labubu turns 10: Here’s what to see at Pop Mart’s ‘Monsters by Monsters’ global tour
Related story: How Labubu turned Pop Mart founder Wang Ning into China’s 10th richest man
Related story: How Labubu dolls became the ‘It accessory’ we never saw coming
Channel Taylor Swift’s showgirl glam
If your Halloween style leans more sparkly than spooky, Taylor Swift’s The Life of a Showgirl era has you covered. Her rhinestone-studded corsets, sequined bodysuits, and feathered skirts will probably be one of this year’s most popular costume inspirations.
To recreate the look, just invest in metallic minis, heels, and plenty of shimmer. Add silver eyeshadow, a red lip, and statement jewelry for instant star power. Pair up with a friend channeling Sabrina Carpenter for the ultimate pop duo moment.
Related story: The Taylor Swift effect: Crowds flock to Museum Wiesbaden in Germany to see Friedrich Heyser’s ‘Ophelia’
Related story: Did Travis Kelce make Taylor Swift a bad songwriter?
Related story: Taylor Swift’s ‘The Life of a Showgirl’: So this is what happy feels like
Step into Oz with Wicked
With Wicked: Part Two premiering this November, the witches of Oz are set to make a major Halloween comeback.
For Glinda, go for baby-doll dresses, puff sleeves, bows, and anything pink or pearl-toned. Add a wand or tiara for that final magical touch. For Elphaba, turn up the drama with billowing capes, black or emerald green fabrics.
Related story: The wickedest looks served by Ariana and Cynthia on the ‘Wicked’ press tour
Or try something dreamy like an Enchanted Forest
Not officially on the Frightgeist list but definitely taking over party themes this year, the Enchanted Forest look is made for anyone who wants something different from the usual monster or scary moments. Deep earth tones, flowing fabrics, and nature-inspired touches like vines, gold accents, and leaf motifs.
You can go ethereal with a fairy-inspired outfit or mysterious with a darker forest-witch look in black and gold. For inspo, channel Taylor Swift’s Evermore or Folklore eras with braids and cozy cardigans.
Keep it classic with Wednesday or Stranger Things
Some pop culture staples never go out of style. Wednesday remains a Halloween favorite, thanks to Jenna Ortega’s version of the gothic icon. A black lace dress, platform boots, and smoky makeup are all you need to pull it off.
Related story: ‘Wednesday’ Season 2 promises chaos, family drama, and a lot more knives
Related story: The final season of ‘Stranger Things’ is a holiday marathon waiting to happen
Meanwhile, Stranger Things is back in the spotlight with its final season, bringing 1980s nostalgia back in the costume game. Graphic tees, denim jackets, and Hawkins High varsity looks are easy, recognizable, and timeless.
This Halloween, go all out—slay like a demon-hunting idol, shine like a showgirl, or light up the night with something magical. Whatever you choose, make it unforgettable. Dress like you mean it!
Related story: 5 iconic horror scenes to scare you sleepless on Halloween
Related story: The top 10 scariest Asian horror films of all time
